Five WordPress Plug-ins For Managing Your Email
If you are running a business that requires an email presence then it won’t be long before you are hunting for a management system that can cope with the daily flood of ingoing and outgoing mail. Luckily when WordPress came along as a much better way of designing and running a website, it was not long before a multitude of coded plug-ins were designed to do just about everything that any business could want.
Now it is possible to emulate the bigger companies in your marketing campaigns. You can introduce products, send newsletters, generate auto-responders and manage your multiple email addresses all at once. Here are some plugins that may prove useful:
WP Responder and Newsletter Plug-in
With this system you can create mail newsletters, auto-responders and follow-ups that can be scheduled to be sent on specific days. There is the ability to add subscription forms to your website and create lists. This system is ideal for tailoring your own marketing plan. It is a good alternative to AWEBER which is one of the bigger systems.
This can support multiple mailing lists; very useful when you want to keep things separate for different products. It is not as customisable as some other ones but it is very easy to write and to send your newsletters. An added bonus is that it is also multilingual – perfect for International trade. It also has a good theme manager which is important in freshening up the appearance of your messages and last but not least a debug tool.
This plug-in will send a greeting to anyone that registers or comments on your blog and keep a record of it. This builds a list of potential future customers. Ask any Internet seller and they will tell you that this list is the most important thing. You can format the message in any way you wish and also include images as it supports HTML and formatted text.
This application is ideal for creating newsletters on a daily, weekly or monthly basis but can be a little difficult to set up initially – so you need to exercise a little patience. There have been some questions over compatibility with WordPress and a simpler form called Wiki mail was produced.
Not strictly a plugin but a stand-alone system that can be integrated into your WordPress blog, Aweber is an email management system worth considering. Most of the above can do a very similar job but perhaps not everything this is capable of.
Aweber is for the more serious marketer. There are many more features, some are free and some require payment. This means that the suitability of this system therefore depends on the type of email campaign you are running and the specific demands which you have. Those with large number of emails to manage will more than likely benefit from this service but you may find similar features available across other plug-ins.
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